Sunday, 28 November 2010

H&M 3D project for the opening of their Amsterdam store

Amazing H&M 3D projection for the opening of their Amsterdam store

"On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl),
Production: MrBeam, MickyDidIt,BeamSystems."

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