SHOWING MY SUPPORT - HYC

Check out HYC

Its about getting to know each other, finding new things and general rants/discussions about being creative. Its to showcase and inspire. A place to say hello you.

Twitter.. http://www.twitter.com/Hellocreatives

LinkedIn.. http://www.linkedin.com/groupRegistration?gid=3621927

Facebook.. facebook.com/helloyoucreatives

Hard work does pay off..

And also gets noticed..

Thanks guys :)

SHOWING MY SUPPORT - Tommy James

In return.


Check out http://paper.li/tommyjames

Or on Twitter @TommyJames

Digital Planner At Digital Agency @ReadingRoom_Mcr And Run @coolcommentator - A Popular Cool Hunting Blog And Digital Consultancy. http://www.creativemindmatter.com

What you tweet or retweet does get noticed..

My articles http://paper.li/tommyjames/~list?page=3

A mention..

A reweet by myself on Twitter (@Kat_Davies1)..

Thanks! :)

Paper.Li

paper.li organizes links shared on Twitter and Facebook into an easy to read newspaper-style format.

A great way to discover content that matters to you - even if you are not connected 24/7!

My second blog post for AdWomen

Hey all here is a link to my second blog post for AdWomen, please let me know what you think :)

Thank you


http://www.adwomen.org/en/2010/12/13/dedos-de-chocolate-cadburys-“good-times”cadburys-chocolate-fingers-“good-times”/#more-4962

Also in Spanish

http://www.adwomen.org/2010/12/13/dedos-de-chocolate-cadburys-“good-times”cadburys-chocolate-fingers-“good-times”/

DIGITAL ACCOUNTS BUSINESS RANKING 26th November 2010

1 VCCP - O2
2 Dare - B&Q, J&J Clean & Clear, Penguin
3 CMW - McCain, Kellogg, Channel 5
4 DDB UK - Virgin Media
5 Work Club - General mills, Ballantine's, PZ Cussons
6 TMW - Diageo, Organix, Kerry Foods
7 Albion - VisitBritian, On The Beach, Zoopla
8 Saint@RKCR/Y&R - Molson Coors, Emortal.com, Kopparberg

www.campaignlive.co.uk/newbiz

Arts & Business | Research | Digital Futures | Digital audiences

Arts & Business | Research | Digital Futures | Digital audiences

NEW MEDIA AGE GRADUATE NEWSLETTER

New Media Age will soon be launching their graduate newsletter.
This newsletter has been created to help students to understand the industry and hopefully get a career within it.
It will start life as an email newsletter with information on the latest jobs, courses, events and news.
All the information available will be relevant to those trying to get into the digital industry, it will most certainly be a vital piece for aspiring digital students/graduates.
There also will be content written by students and a feature profile of a young professional in the industry.

This email will then develop onto their Facebook page and then their own web page, which is currently under construction.

New Media Age want to act as consultants to students, giving them help on what direction to take and hopefully find them placements or even better, jobs.

You can sign up now, in advance at www.nma.co.uk

MAP ENVELOPE

I found this yesterday, thought it was such a good idea I would blog it...

Map Envelope

You print your envelope lined with your google map location.

http://www.mapenvelope.com/

UMEOX PHONE

Very sexy and sleek looking

More information below

http://www.umeox.com/productshow.php?productID=84

DIGITAL AGENCIES

Here is a list of a few digital agencies I found  :)

0141 Design 

E.enquires@0141design.co.uk 

Tel: 0141 440 7241

www.0141design.co.uk

Cool Pink 

Sally@coolpink.net

Tel: 0113 201 8290

www.coolpink.net

Creative Marketing Services

Andrew.batty@cmsadvertising.co.uk

Tel: 0113 287 7973

www.creativemarketingservices.co.uk

Dog Digital

Hello@dogdigital.co.uk

Tel: 0141 572 0730

www.dogdigital.co.uk

Epiphany Solutions

Amy.noel@epiphanysolutions.co.uk

Tel: 0800 019 9727

www.epiphanysolutions.co.uk

Innovation Digital 

Greame.fletcher@innovationdigital.co.uk

Tel: 0141 273 7000

www.innovationdigital.co.uk

ScreenMedia

Info@screenmedia.co.uk

Tel: 0141 331 2822

www.screenmedia.co.uk

SMART PHONE FOR YOUR BUSINESS

What smart phone is best for your business.... technology can offer us some great advantages!

GETTING FESTIVE

OK OK, Fine were all doing it... I might as well start

Agencies in New Zealand

I thought some of you might get Itchy feet like me, so I did some research and found a really good site if you are looking to work for an Agency in New Zealand

Check it out

http://www.caanz.co.nz/index.php

Find an agency

http://www.caanz.co.nz/agency.php

VALO4LIFE Premier Tour - England location

Coming to England ...

December 4th 2010

Film starts at 8pm

Tickets £4

Ali Cats

80 East ST. Brighton

BN1 1NE

Loco Skates Raffle

Contact: Joe Coyne : Joe@kingdom.mag.co.uk

http://www.valo4life.com/pages/4LIFE_WORLD_PREMIERE.html

H&M 3D project for the opening of their Amsterdam store

Amazing H&M 3D projection for the opening of their Amsterdam store

"On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl),
Production: MrBeam, MickyDidIt,BeamSystems."

My first ADWomen Blog post

Just a quick link to my first blog post, about the Gold Run app for ADWomen, any feedback would be great. :)

http://www.adwomen.org/en/

In Spanish 

http://www.adwomen.org/

Brands market research via Facebook

As someone who sits on Facebook you will understand that after awhile you will start to notice a lot, I've seen a big increase in brands setting up polls for market research, engagement with their fans but also informative.

So here a few I've seen so far

I think this is an awesome way to get simple stats, it takes a person what like 10 minutes to read the question and then click one of three answers, plus if you have a big fan base...you will receive a fair few replies.

Nice ones guys, I am impressed :)

Mystic Meg - Future of zimmer frames

After reading the link below I thought I would start planing for the future...So my head started working and this is what I came up with, so far....

See an opportunity..

http://www.guardian.co.uk/world/2010/sep/23/gay-bisexual-population-uk

Take it...

We could then add something like this...

Mock up and idea - Katrina Davies

To be expanded, but let me know what you think all feedback welcome...

Mystic Meg - The future of condoms

You've all probably seen them, the JLS sponsored durex Condoms...

Yes children are having sex but we should not condone it, children should not have to look after children...We see promotions of African children who look after their brothers or sister because the loss of their parents, children who have gotten pregnant through rape or prostitution and we see this as a hardship because we know children should live as children, they should not have this much responsibility, its to much pressure so, when they have grown up, have a family and kids.

Not to be giving birth to their son or daughter when they are themselves still in school! What are they then teaching their own children about how they should live their lives certainly not that education is important just getting pregnant and looking after their child... with an increase in people trying to get into universities are we going to see a big divide over the next few years the rich getting richer, being able to pay the high price for university fees and the poor getting poorer being able to pay for their children to have JLS sponsored durex condoms to try and make them keep it in their pants as they have nothing to live for but to go to school and work, but also because they have not got fully qualified job won't then be able to afford to look after themselves let alone the children they produce.

Don't get my wrong there are some young parents out there who have learnt from having a child young and therefore encourage their own child to become better and I congratulate you!

Underage sex should not be accepted into society as an event that is happening, it should be pushed into society that it should be stopped!

JLS are kool, underage pregnancies are not, the average JLS fan is 13-15 according to the link below, by the way for those who are wondering...That's right…

http://www.jlsofficial.com/gb/forums/viewthread/118412/

So here it is, my prediction for the future...

Let me know what you think?

Mock up: Katrina Davies

Idea: Becki Moore + Katrina Davies

HELLO ASPIRING ACCOUNT PLANNERS

Thought this might be useful, a bit of information about account planners and their job roles.

Typical work activities

Typical work activities may include:

• liaising with clients to identify specific business problems and develop ideas;
• communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign;
• gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share;
• commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;
• running qualitative research groups;
• using a variety of market and research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions;
• finding an 'angle' on a specific product or service on which to base an advertising campaign;
• researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
• reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market;
• providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;
• presenting conclusions and ideas to clients and other agency staff;
• analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign

http://ww2.prospects.ac.uk/p/types_of_job/advertising_account_planner_job_description.jsp

POP UP SHOPS THE NEW THING

Marmite opening thier pop up shop in Selfridges Aleksandr Orlov will opening his pop up shop this week to celebrate his autobiography 'a simples life'

http://www.marketingmagazine.co.uk/news/1036640/Comparethemeerkatcom-open-pop-shop

ISIN'T IT JUST A JAR OF MARMITE

So it started with just a jar or brown paste, how times change ...


taken from the Marmite Facebook page

"Following the success of last year’s store, four new Marmite Pop Up Shops will open in all Selfridges stores across the nation for the next 12 weeks. The London and Birmingham Shops opened this week, followed by Manchester and Trafford on 26th October.

The four Marmite treasure troves will be packed with over 150 Marmi te themed products, ranging from t-shirts to tableware, cufflinks to the newly launched Marmite chocolate, stationary to snacks and lots more, so make sure you factor in a visit over the coming weeks!

There are lots of crazy Marmite designs in the stores including an oversized egg and soldier, a flying piece of toast and even the odd giant banger (the sausage variety).

Even the staff uniforms have been shown some Marmite love with the help of bespoke tailoring company, A Suit That Fits, who designed the suits to mirror the distinctive colours of the iconic Marmite Jar."

Its amazing what kind of things you can do when you extend your brand, I think Marmite has certainly pushed themselves out there..your love it or you'll hate it.

3D what brands are taking advantage

Carlsberg are to launch a promotional campaign, offering consumers a chance to win a Sky 3D package every week until January.

The promotion will be displayed on special packs of Carlsberg and Carlsberg Export, this will then be back by a print and radio campaign.

As you can see Carlsberg are seeing the future in 3D trends, although they are not advertising in 3D they can definitely see in the increase in consumer attention.

For more information see below.

http://www.metro.co.uk/news/842983-british-scientists-invent-rev7-the-new-non-stick-chewing-gum

THE SIMPLE WAY TO DO ACCOUNT PLANNING

http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/

MUTEWATCH PRODUCT

http://www.mutewatch.com/?page_id=1929

http://www.mutewatch.com/?page_id=2029

Touch interface

To activate Mutewatch – just tap the flat surface and a hidden screen will appear. Now use your fingers to navigate through the functions – swipe horizontal to scroll between timer, clock and alarm.

To set a time for a desired vibration – when the digits appear, just swipe your finger vertically along each of the digits or tap on the top or bottom part of the digits until the correct time is shown on the screen.

To delete an alarm you’ve set – just pinch it and it will be erased.

AWESOMENESS in watch design, ill take two thank you!

CONGRATS

CHI & Partners are to handle Samsung's global advertising account for their mobile division.

Grey was appointed to handle Sonys global brand campaign for their Bravia TV's.

Mother is appointed to handle New Looks 3 million advertising account.

Adam & Eve was appointed to handle a 1 million ad campaign for Allinsons new "environmentally friendly" flour range.

G2 to handle Vodaphones UK CRM account.

3D ADVERTISING

3D advertising is this the next fad or trend?

Offered by Sky, Sky 3D channel will now not only just offers 3D TV it will only play 3D advertisement as well.

So there is Blue-Ray, HD and now 3D its not going to be long before agencies start taking 3D advertising into perspective when it come to new and innovate ideas for promotion, especially if they want to keep up with their ever changing target markets.

3D is by no means cheap but will companies be prepared to pay the price for a trend or a fad?

At the moment companies such as LG, Panasonic and Disney/Pixar are prepared to pay the price of innovative advertising with the contents aimed at families with film such as Ice Age 3 and Monsters vs Aliens and sports fans with the launch of the Ryder Cup and Live Barclays Premier League.

MarketingWeek 7th October 2010 P8 "Marketing Week reported on a Movietalk/Pearl & Dean study which showed that 88% of people who have seen a 3D film at the cinema remember seeing a 3D ad during its screening"

INTERESTING STUFF

Magazines...

Marketingmagazine.co.uk
Marketing - 6 October 2010 P3

Costa V Starbucks

Costa have been put under pressure by Starbucks and have now produced there first TV campaign, the campaign was launched on the 7th of October focusing on the quality of the service Costa offers as a company compared to it rivals.
The idea was created by Karmarama, featuring monkeys trying to make coffee with an emphasis on the superiority that Costa has with its products, playing with, if you give a monkey a type writer it will write the works of Shakespeare, so what will happen if you give a money a coffee machine?

http://www.youtube.com/watch?v=911irDLVl50

This advert reminds me of the Ikea's "happy inside"advert where they set cats loose on location in an Ikea store.

http://www.youtube.com/watch?v=Z7vXP3tHzhA&feature=related

P11

Marmite to release a chocolate bar..

What I hear you say!?

That's right Marmite, yes the brown yeasty stuff brand is releasing a Very Peculiar chocolate bar this week in shops such as Debenhams and BHS in time for christmas. Its a 100g milk-chocolate bar with a hint of MARMITE!

mmmm might have to give this ago...watch this blog for updates.

Virgin Atlantic has launched its first TV campaign in the UK for two years, with its tag line "your airline has either got it or it hasn't" created by RKCK/Y&R  the campaign features Virgin staff in surreal situations to highlight the benefits of flying with Virgin.

http://www.youtube.com/watch?v=Hbib-A6NpW8

I really like this advert, its so bizarre, which I think makes it stand out from the rest of the airline industry adverts .... breaking through the noise so to speak.

LIVE IN CREATIVITY DIE IN CREATIVITY

http://www.guardian.co.uk/artanddesign/2010/oct/06/contemporary-coffin-jacob-jensen-denmark


I saw this post by Creativeportal on Twitter and thought it would be kool to share and discuss, how would you like to leave this world?
Why not leave it in a creative way just as you came in, we certainly surround ourselves in creativity everyday, we all die its a fact but what we leave behind is important, we design great work only to leave behind wooden box.

Let your creativity live on, I know if I was going to be found by archeologist in thousands of years I would want them to talk about how not only have I pushed creativity while living I made sure I was remembered in not just 100 but maybe to a thousand years if i was dug up in a stylish coffin.

JOHN LENNON - YOUTUBE

Get involved in keeping the memory of John Lennon alive - youtube have created a video with Yoko for people to share there stories of John and peace. http://www.youtube.com/johnlennon

JOHN LENNON - GOOGLE

Click the link then click on the google logo...enough said http://thecoolcommentator.com/post/1276003860/click-on-the-google-logo-today-enough-said

I think this is amazing! simplistic illustration in memory of John Lennon... Happy Birthday! R.I.P x

Gap logo

Woh! aren't we all talking about the new Gap logo.

There are mixed concerns about this logo, mainly negative, to be honest I personally think the logo looks like Gap is a financial company rather than a clothing company.

I like the idea of the blue box, made small and moved to the top right hand side..but i don't think the chosen font was the the right choice...your a fashion company! stylish spring to mind when I think of fashion...this logo says boring, lack of effort..

But would we see an increase in sales in a few years when trends change and the Gap logo becomes the new trend setter in boring logo design?

TIPP-EX CHANNEL

A genius experience with Tipp-ex http://www.youtube.com/tippexperience

You are asked to decide for the hunter to shoot the bear or not, after you have decided not to shoot the bear the hunter then Tipp-ex out the title on the screen leaving a blank space for you to fill in and then to re-watch them movie.

I think this is an amazing use of youtube and animal right situations and should be used more for these situations as it gets people involved more than just comments...they can decide the future...

Future idea?

It could also be a good tool for Tipp-ex if they get involved more with animal charities using this system "write your own future, erase animal curtly"
This will then give Tipp-ex an extra personally for their product (caring) ...they would be seen to care about the environment / animals, which they are impacting on with their packaging, production etc

This could connect Tipp-ex to an usual alliance..

THREADLESS.COM

I love this site, if you don't have much money to start your own t-shirt company then why not start here, Threadless.com is a site where you can upload you own designs of t-shirt which then get voted, the highest votes gets there design printed.

The designs that are printed are so unique, creative and individual, it helps push minds to different levels to t-shirt design. 

They look out for everyone from designers to customers, getting them to mingle and talk about what they want.

OPEN PLANET

http://www.dothegreenthing.com/blog/open_planet_ideas

Open Planet are teaming up with Sony, to use there technology to help the environment.

There competition consists of 5 stages inspiration (what you care about), experts (will sort out your inspiration), concepting (your ideas of how to use Sony technology to help the environmental issue), evaluation (everyone can rate the best idea), realisation (development working with Sony and WWF).

The campaign is to get people thinking about environmental issues close to them and how we can help these issues in a creative, innovative way using Sony technology.

Everyone can get involved through twitter and blogging.

http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/

CREATIVE BOOM

After talking to Creative Boom about starting to sell some illustrated t-shirts, i found this site http://www.threadless.com/submit although Creative Boom at the moment are not in a finical position to start producing merchandise i think we should show our support by letting them know we are interested.

http://www.creativeboom.co.uk/

The link below is an interview between Creative Boom and Jake Nickell from Threadless T-shirt

http://www.creativeboom.co.uk/inspire/features/interview-jake-nickell-of-threadless/

CHOSEN ROSES BRIEF

So i am going to be teaming up with Aaron Burgess to conquest selling ice to eskimos as our chosen Roses Brief.

This made us both chuckle very much so, we decided it must have been fate...we've been brain storming all night, as the committed team we are lol...

Any suggestions for a team name? 

http://www.thedrum.co.uk/pub/global/file/pdf/studentroses.pdf

ROSES Briefs 2011 Launch!

http://www.thedrum.co.uk/pub/global/file/pdf/studentroses.pdf

Get involved in some extra live briefs!!

Brief winners will receive -

a winners' logo to use to promote your success
a certificate presented to you on the evening by the agency who set the brief
your work published in The Drum magazine (read by 7500 people a fortnight)
your work published online on The Drum website (viewed by 109,000 visitors per month)
your work published in The Drum Yearbook in 'Fresh Talent' section
a 1-2 week work placement with the agency who set the brief
a chance to compete at the Roses Advertising Awards for a Gold, Silver or Bronze trophy
and finally the invaluable opportunity of mingling with the cream of the creative industry at the event

I think I'm going have a look at this tonight and decide which one I would like to do..So many choices! :)

YCN Student Awards

http://awards.ycnonline.com/briefs/

Watch this space for YCN Student live briefs launch!

CLERKENWELL DESIGN FESTIVAL

For all your information http://www.clerkenwelldesignweek.com/

WHEN DO WE HAVE TIME TO OURSELVES?

www.technogym.com

I found this web page while reading the Wallpaper magazine (October 2010 issue), this company specializes in gym equipment... if you visit the site above though you will see there new innovation of exercise equipment and technology - VISIOWEB "is the new interactive digital platform that transforms your workout into Wellness Time." - internet at your finger tips while you train.. when does going online become a work out? i really like this invention, keeping up to date via the web is important but when will it stop before everything in our live revolve around the internet?

MAKE THE MOST OF YOUR BLOGS

So i was Tweeting (http://twitter.com/meepthebeep) and came along this post from BBH (http://www.bartleboglehegarty.com/) http://storify.com - this site allow you to turn your blogs, tweets and pictures into stories, by dragging and dropping information from facebook, twitter etc you can then fill in the rest of the story.

Got lots of followers? GREAT you can also take information from there pages to add to your story, but don't leave them out...you can tag them and get people talking.

This is England 86

So am i the only one hyped up about This Is England 86!

What an amazing program, intense, passionate and innovative.

I think the director Shane Meadows, Powerfully portrayed real life issues, which has got people talking about the film....I certainly have found myself talking to my friends about what has happened in each episode, but also racing home with them to watch the next one..

http://www.channel4.com/explore/this-is-england-86/

I am foreseeing an increase in Fred Perry and Doc Martin boots extending from this programme, who's with me!?

Zeen Promotions logo design

Little logo i designed for Zeen promotions in New Zealand.

"Zeen Promotions is a fresh innovative new company, that promotes and organizes events, such as boat, club and dance parties in New Zealand.

We seek to provide New Zealand with high quality events. Zeen Promotions showcases leading and upcoming artists, dancers, djs and performers from all over the country.

We need a logo that represents entertainment. The attached file is tha logo we just got made but I personally think it is boring and do not want it gracing my business cards."

OLD LOGO DESIGN

NEW LOGO DESIGN BELOW

Welcome

HELLO ALL,

This is my first comment for my new blog :D yay.
I hope to keep you all up to date with what's happening in the creative world so please follow and enjoy

x