3D advertising is this the next fad or trend?
Offered by Sky, Sky 3D channel will now not only just offers 3D TV it will only play 3D advertisement as well.
So there is Blue-Ray, HD and now 3D its not going to be long before agencies start taking 3D advertising into perspective when it come to new and innovate ideas for promotion, especially if they want to keep up with their ever changing target markets.
3D is by no means cheap but will companies be prepared to pay the price for a trend or a fad?
At the moment companies such as LG, Panasonic and Disney/Pixar are prepared to pay the price of innovative advertising with the contents aimed at families with film such as Ice Age 3 and Monsters vs Aliens and sports fans with the launch of the Ryder Cup and Live Barclays Premier League.
MarketingWeek 7th October 2010 P8 "Marketing Week reported on a Movietalk/Pearl & Dean study which showed that 88% of people who have seen a 3D film at the cinema remember seeing a 3D ad during its screening"
3d advertising is not only popular on the tv these days. There are many 3d ad formats like the famous 3d floor decals. Those 3d floor decals seem to rise from the floor when you approach them. -> http://www.shapeshiftermedia.com
ReplyDeleteOOO I will check out the link, thank you!
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