A genius experience with Tipp-ex http://www.youtube.com/tippexperience
You are asked to decide for the hunter to shoot the bear or not, after you have decided not to shoot the bear the hunter then Tipp-ex out the title on the screen leaving a blank space for you to fill in and then to re-watch them movie.
I think this is an amazing use of youtube and animal right situations and should be used more for these situations as it gets people involved more than just comments...they can decide the future...
Future idea?
It could also be a good tool for Tipp-ex if they get involved more with animal charities using this system "write your own future, erase animal curtly"
This will then give Tipp-ex an extra personally for their product (caring) ...they would be seen to care about the environment / animals, which they are impacting on with their packaging, production etc
This could connect Tipp-ex to an usual alliance..
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