INTERESTING STUFF

Magazines...

Marketingmagazine.co.uk
Marketing - 6 October 2010 P3

Costa V Starbucks

Costa have been put under pressure by Starbucks and have now produced there first TV campaign, the campaign was launched on the 7th of October focusing on the quality of the service Costa offers as a company compared to it rivals.
The idea was created by Karmarama, featuring monkeys trying to make coffee with an emphasis on the superiority that Costa has with its products, playing with, if you give a monkey a type writer it will write the works of Shakespeare, so what will happen if you give a money a coffee machine?

http://www.youtube.com/watch?v=911irDLVl50

This advert reminds me of the Ikea's "happy inside"advert where they set cats loose on location in an Ikea store.

http://www.youtube.com/watch?v=Z7vXP3tHzhA&feature=related

P11

Marmite to release a chocolate bar..

What I hear you say!?

That's right Marmite, yes the brown yeasty stuff brand is releasing a Very Peculiar chocolate bar this week in shops such as Debenhams and BHS in time for christmas. Its a 100g milk-chocolate bar with a hint of MARMITE!

mmmm might have to give this ago...watch this blog for updates.

Virgin Atlantic has launched its first TV campaign in the UK for two years, with its tag line "your airline has either got it or it hasn't" created by RKCK/Y&R  the campaign features Virgin staff in surreal situations to highlight the benefits of flying with Virgin.

http://www.youtube.com/watch?v=Hbib-A6NpW8

I really like this advert, its so bizarre, which I think makes it stand out from the rest of the airline industry adverts .... breaking through the noise so to speak.