Friday, 22 October 2010

ISIN'T IT JUST A JAR OF MARMITE

So it started with just a jar or brown paste, how times change ...


taken from the Marmite Facebook page




"Following the success of last year’s store, four new Marmite Pop Up Shops will open in all Selfridges stores across the nation for the next 12 weeks. The London and Birmingham Shops opened this week, followed by Manchester and Trafford on 26th October.

The four Marmite treasure troves will be packed with over 150 Marmi
te themed products, ranging from t-shirts to tableware, cufflinks to the newly launched Marmite chocolate, stationary to snacks and lots more, so make sure you factor in a visit over the coming weeks!

There are lots of crazy Marmite designs in the stores including an oversized egg and soldier, a flying piece of toast and even the odd giant banger (the sausage variety).

Even the staff uniforms have been shown some Marmite love with the help of bespoke tailoring company, A Suit That Fits, who designed the suits to mirror the distinctive colours of the iconic Marmite Jar."



Its amazing what kind of things you can do when you extend your brand, I think Marmite has certainly pushed themselves out there..your love it or you'll hate it.

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