Woh! aren't we all talking about the new Gap logo.
There are mixed concerns about this logo, mainly negative, to be honest I personally think the logo looks like Gap is a financial company rather than a clothing company.
I like the idea of the blue box, made small and moved to the top right hand side..but i don't think the chosen font was the the right choice...your a fashion company! stylish spring to mind when I think of fashion...this logo says boring, lack of effort..
But would we see an increase in sales in a few years when trends change and the Gap logo becomes the new trend setter in boring logo design?
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